Welcome to HOOFDA®

HOOFDA® Where Heritage Meets Art & Every Piece Tells a Story

HOOFDA® is a heritage apparel brand born from the heart of rural North Dakota, created to celebrate the connection between land, animals, and legacy. Every HOOFDA ® design begins as a story, one drawn from the rhythms of the prairie, the beauty of farm life, and the strength of the animals that helped shape it.

From its beginning, HOOFDA® set out to transform the stories of hoofed animals into wearable art, pieces that carry meaning, spark conversation, and connect people to a shared heritage. Each design reflects the natural beauty, culture, and craftsmanship that define life on the northern plains.

 

Rooted in the Prairie

The inspiration for HOOFDA® comes from a life deeply connected to the land. Growing up on a family farm near Pekin, North Dakota, the founder was surrounded by row crops, sunflower fields, and wide prairie skies, a setting that naturally shaped a deep appreciation for nature and community.

Early memories include seeing herds of bison at Red Willow Resort during summer softball tournaments, watching the Meadowlark soar above golden fields, and helping with chores that tied the family to the rhythm of the seasons. The sights, sounds, and symbols of this rural life became the foundation of HOOFDA®, a brand built to preserve and share those stories through art and design.

 

The Meaning Behind the Name

The name HOOFDA ® came before the brand itself, a word that lingered until it found its purpose. It’s a playful fusion of “hoof,” symbolizing the strength and grace of the animals that inspire each design, and “uff da,” a nod to the region’s Scandinavian roots and heritage expression of heartfelt emotion and connection.

Together, HOOFDA represents the blend of strength, artistry, and heritage that defines the brand, a reminder that every creation carries the spirit of the prairie and the pride of its people.

 

Feels Like Home Our The First Design

The design that started it all, “Feels Like Home,” captures the essence of North Dakota life. Within the shape of a bison, a timeless symbol of resilience and heritage, lies a scene rich with meaning:

• Row crops represent the agricultural roots that feed and sustain generations.

• A soaring Meadowlark celebrates the freedom and spirit of the plains.

• Sunflowers frame the composition, honoring North Dakota’s place as one of the nation’s leading sunflower producers.

What began as one powerful image evolved into a collection of heritage-inspired designs that celebrate the bond between land, legacy, and the hoofed animals that embody both.

 

A Collection of Stories You Can Wear

Each piece in the HOOFDA® collection tells its own story, from the Norwegian Fjord Horse and Swedish Dala Horse to the Nubian Goat, Hereford Cattle, and North Dakota Badlands Horse. Every design is created with intention, capturing details that celebrate culture, craft, and care for the rural way of life.

The result is apparel that feels personal, hand-drawn stories turned into wearable art, connecting those who wear them to something larger than fashion.

 

Heritage in Every Thread

HOOFDA® stands for more than design, it stands for heritage, authenticity, and storytelling. Each creation is a tribute to the people and places that define North Dakota and the northern plains.

Whether you grew up surrounded by wheat fields, spent summers on horseback, or simply appreciate the art of craftsmanship, HOOFDA® invites you to carry a piece of the prairie wherever life takes you.

 

Where Heritage Meets Art

Every HOOFDA® design celebrates the beauty of nature, the strength of the animals that inspire us, and the pride of the people who call the prairie home.