HOOFDA® is a heritage apparel brand rooted in rural North Dakota, created to celebrate the deep connection between land, animals, and legacy. Every HOOFDA design begins as a story — one shaped by the prairie, farm life, and the strength of the hoofed animals that helped define it.

From the beginning, HOOFDA set out to transform the stories of hoofed animals into wearable art, creating pieces that carry meaning, spark conversation, and connect people to shared heritage. Each design reflects the beauty, culture, and craftsmanship of life on the northern plains.

Rooted in the Prairie

The inspiration for HOOFDA comes from a life deeply connected to the land. Growing up on a family farm near Pekin, North Dakota, the founder was surrounded by row crops, sunflower fields, and wide prairie skies — a setting that shaped a deep appreciation for nature, heritage, and community.

Early memories include watching herds of bison near Red Willow, hearing the song of the Meadowlark, and living within the rhythm of farm life. These moments became the foundation of HOOFDA — a brand built to preserve and share those stories through art.

The Meaning Behind the Name

The name HOOFDA blends two ideas: “hoof”, representing the strength and spirit of the animals that inspire each design, and “uff da”, a familiar expression rooted in Scandinavian heritage across the northern plains.

Together, the name reflects strength, artistry, and heritage — a reminder that every creation carries the spirit of the prairie and the pride of the people who shaped it.

Feels Like Home — The First Design

The design that started it all, “Feels Like Home,” captures the essence of North Dakota life. Within the silhouette of a bison, a symbol of resilience and heritage, lives a story:

• Row crops representing the agricultural roots that sustain generations
• The Meadowlark symbolizing freedom and spirit of the plains
• Sunflowers honoring North Dakota’s agricultural identity

What began as one powerful image grew into a collection of heritage-inspired designs celebrating land, legacy, and the animals that embody both.

A Collection of Stories You Can Wear

Each HOOFDA design tells a unique story — from the Norwegian Fjord Horse and Swedish Dala Horse to the Nubian Goat, Hereford Cattle, and North Dakota Badlands Horse.

Every piece is hand-drawn and created with intention, capturing culture, craftsmanship, and the enduring bond between people, animals, and the land.

Heritage in Every Thread

HOOFDA stands for more than apparel — it stands for heritage, authenticity, and storytelling. Each design honors the people, places, and traditions of North Dakota and the northern plains.

Whether you grew up on a farm, rode across open prairie, or simply appreciate meaningful craftsmanship, HOOFDA invites you to carry a piece of heritage wherever life takes you.

From North Dakota to You

HOOFDA is proudly based in Fargo, North Dakota, serving customers locally and across the country. Our designs reflect the heritage, culture, and resilience of communities throughout the northern plains.

Visit us locally or explore our collection online to discover hand-drawn heritage art inspired by land, legacy, and the animals that helped shape our story.

Where Heritage Meets Art

Every HOOFDA design celebrates nature, heritage, and the enduring spirit of the prairie.